The Basics of Customer Service


Most people place a high value on good customer-service. Today, however, it seems that many businesses are sacrificing quality customer-service in favor of cutting costs. They are forgetting that every customer has the power to affect your business, so maintaining a high level of customer service should be a priority. Do you know how your customer service rates? It’s a good idea to find out.

Let’s discuss the most basic form of customer service, your company’s phone system. Communication is important to customers. Good customer services can diffuse tense situations and keep current customers from becoming ex-customers. Do you use an automated system or does an actual person answer the phone? If you do, is it easy to navigate? If it’s not, you may want to upgrade to one that is. Few things upset customers more than not being able to find who they’re looking for or get answers to their questions quickly and easily.

Some people will even change vendors when faced with having to repeatedly use a complicated phone system that makes it hard to place orders or speak to person. Automated phone systems are becoming more and more common with larger companies, much to the dismay of consumers.

If you are a business owner, you may want to find a phone system that is easy for people to operate, or better yet, hire a receptionist to answer your phones and field questions.

If you’re selling products or services it’s crucial that your phone system be easy to navigate. Your customers will place a huge emphasis on customer service and you don’t want them choosing your competitor over something easy fixable as a difficult phone system.

It always a good idea to find ways to make customer interaction go smoothly. When it comes time to make payment, make sure the customer knows what forms you accept.

Don’t let your client be embarrassed by not informing them what payment methods are acceptable. Why risk losing a customer over something like that?

A happy customer is a customer that’s likely to buy, so you want to do what you can to keep them that way. If you can improve your customer service by hiring a receptionist or buying a user friendly phone system, then definitely do it. It the expense will pay for itself in the long run as your bottom line improves.

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